In 2008, the Siegel family was top of the heap with the wealthy and politically influential David Siegel running the successful Westgate Resorts time-share business. To enjoy their good life, he and his engineer turned beauty queen trophy wife, Jackie, were building the largest single family private home in America. Suddenly, both the US economy and Westgate were rocked by the devastating sub-prime mortgage collapse. In the new economic reality with the business teetering on ruin, we follow the Siegels as they struggle to scale down their grotesquely ostentatious lifestyle. For this overprivileged family, accepting that situation proved a dispiriting struggle even as their unfinished dream home became a monument of their superficial values. Written by Kenneth Chisholm (kchishol@rogers.com)
Over the past 25 years, Lauren Greenfield's documentary photography and film projects have explored youth culture, gender, body image, and affluence. In this fascinating meld of career retrospective and film essay, Greenfield offers a meditation on her extensive body of work, structuring it through the lens of materialism and its increasing sway on culture and society in America and throughout the world. Underscoring the ever-increasing gap between the haves and the have-nots, her portraits reveal a focus on cultivating image over substance, where subjects unable to attain actual wealth instead settle for its trappings, no matter their ability to pay for it.